Embrace the Unbundling: The Boston Globe is Betting it’ll be Stronger Split Up Than Unified

Posted Thursday, March 6, 2014 7:51 am

By: Justin Ellis | Nieman Journalism Lab

The model for the 20th-century American newspaper was to be all things to all people, in one amalgamated package. One daily bundle of newsprint could give you baseball box scores, reports of intrigue in Moscow, gardening tips, an investigation into city hall, and Calvin and Hobbes.

The Boston Globe is betting that the model of the 21st-century American newspaper won’t be a single digital product — it’ll be a lot of them.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the latest job openings

Post or search jobs now

Latest E&P Exclusive Reporting

From print to podcasts: The Pilot’s bold transformation in local journalism

In the current news industry environment, legacy newspapers face two future scenarios. First, they continue to operate with their decades-old business models and experience declining revenue and fewer print days, eventually closing and creating news deserts. Second, they are acquired by new owners with a 21st-century entrepreneurial spirit to build a stronger bond with their communities. The citizens of Pinehurst, Southern Pines and surrounding communities in North Carolina are pleased. The Pilot is following the second path.

The in-town newsroom can be much more than overhead; it’s an opportunity to connect with the community

For so many local news outlets around the country, the cost of maintaining real estate — especially older, often historic buildings — has become untenable. However, this is a story about the antidote and how two local news publishers, in particular, are reinvesting in real estate. They're taking their brick-and-mortar assets and putting them to work as revenue generators and communal centers.

Read more E&P Exclusive Stories

Wick Communications Outsources Public Notice Business

In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability. “Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.

Latest (Proudly Printed) Magazine

Latest Marketing Partner Case Studies

How did 209 Multimedia transform obituaries & legals business?

209 Multimedia recently streamlined its legal notice and obituary management with the help of Column’s Public Notice Platform, transforming an otherwise labor-intensive process into an efficient workflow. Saresa Shutes, who oversees legal notices, obituaries, and classifieds, previously spent hours manually handling ads, a process prone to human error. Now, thanks to Column, Shutes can process legal ads five times faster while drastically reducing mistakes, saving time and money for the company. With the addition of Column’s obituary platform, families and funeral homes can easily submit notices online, 24/7, with custom formatting, further simplifying the process for out-of-state customers.

E&P's 2024 Publisher of the Year nominations are now open

We are seeking your assistance in recognizing a leader with business acumen, technical savvy and a deep understanding of what needs to be done to stay successful — along with the fortitude and tenacity to implement change. “Publisher of the Year” recognition is open to all news media publishers worldwide.

How UK’s #4 Iliffe Media monetizes their SMB advertisers with AI and human touch

Explore how Iliffe Media Group uses AI to drive immediate new revenues with "Smart Ads." By offering an affordable, combined print and digital ad package, they turned a significant portion of their small print advertisers into digital clients. This efficient and cost-effective solution generated over 100 new ads per week within 20 days, creating a substantial six- to seven-digit pound revenue opportunity without adding operation overhead to their team. Learn how they bridged the digital gap for small print advertisers (and local sales teams), creating a win-win for both the publisher and advertisers. Don't miss this insightful case study.

/casestudies/index.html

Latest Marketing Partner News

iPublish Media Solutions partners with CNPA Services Inc. to launch a state public notice marketplace

iPublish Media Solutions, the leading provider of e-commerce advertising software, and CNPA Services Inc. are pleased to announce a strategic partnership to host a new and enhanced aggregated public notice website capublicnotice.com, a single depository for the state’s published legal notices.

The Villages Media Group goes live with SCS/Track, streamlining and modernizing its ad production workflow

In July 2024, The Villages Media Group, publishers of The Villages Daily Sun, the nation’s fastest growing daily newspaper, went live with SCS/Track to manage its substantial ad design workflow.

See More Partner News

Embrace the Unbundling: The Boston Globe is Betting it’ll be Stronger Split Up Than Unified

Comments

Russia secretly worms its way into America’s conservative media

Rocky Mountain Reader launches in Colorado to cover the literary landscape

Contend and Postmedia Studios announce strategic new partnership

Block Club Chicago hires beat reporter for southwest neighborhoods

From print to podcasts: The Pilot’s bold transformation in local journalism

The in-town newsroom can be much more than overhead; it’s an opportunity to connect with the community

Lessons from California: How a divided news industry paved the way for Google’s deal

E&P's 2024 Publisher of the Year nominations are now open