Engaging Digital Non-Subscribers With Micropayments, Metrics

Posted Tuesday, January 29, 2019 11:00 am

Shelley Seale | INMA

In a live INMA Readers First meet-up exclusively for members, Researcher-in-Residence Greg Piechota and guest speakers discussed how to monetise the 98% of online readers that don’t subscribe. Participants explored new models and learnings about micropayments, looking at how the model can fit into a digital subscriptions strategy.

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Engaging Digital Non-Subscribers With Micropayments, Metrics

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