Enough of ‘All the News.’ Time for What’s Fit to Print.

The first time anyone saw the New York Times’ famous motto, “All the News That’s Fit to Print,” wasn’t in the pages of the Times, but in a declaration of war.

In October 1896, a few weeks after Adolph S. Ochs had taken ownership of the “quality” paper that had fallen on hard times, he rented the billboard space on a windowless brick wall of the Cumberland Hotel, later razed to make way for the Flatiron Building.

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