Consolidated needed an integrated, modern business system to increase productivity and revenue from its new, $16-million production plant and allow enterprisewide information sharing.
The company is among the first to use all the MediaPlus solutions, which include Advertising, Circulation, Production, and Business. It installed MediaPlus Circulation in 2003 and added the other MediaPlus solutions last year.
Operations Vice President Ed Fowler said, "Month-end reports that used to take six to eight hours to run, now take less than two."
"Increasing ad rates and analyzing accounts receivable is easier, and so is meeting the needs of our customers," Fowler continued, adding that the systems are easy to learn and easy for customer-service representatives to navigate, enabling them to handle more calls without callers waiting as long.
By: E&P Staff Minneapolis-based Publishing Business Systems is providing its entire suite of MediaPlus solutions to Consolidated Publishing Co. in Anniston, Ala., publisher of The Anniston Star, The Daily Home in Talledega, four weeklies, and eight advertising publications.