E&P Offers Free Research to Help Grow Audience & Ad Revenue

Newspapers Are #1 With Home Remodelers

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Announcing E&P's new  Industry Data Partnership providing complimentary reports from some of the industry’s most respected research companies, to help our readers grow local audience & ad revenue.

LATEST PUBLISHED REPORT

Home Remodeling

Newspapers are #1

According to  The Media Audit , the most effective media for advertisers to use in order to impact a person planning to remodel their home, is the printed newspaper. This data is gleaned from The Media Audit's ongoing study of the behaviors of U.S. consumers in sixty aggregate markets, totaling nearly 60,000 surveyed adults.

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The FREE STUDY   shows that 6.8% of the average U.S. newspaper audience is planning to remodel their home as opposed to the general U.S. market average of 4.8%. After newspapers, the next media used by these consumers is direct mail (5.9%), followed by outdoor advertising (5.8%) and then radio (5.5%).

 

The same  FREE STUDY  reveals the demographic profile of the U.S. "Home Remodeler," includes:

  • 60.2% are 25-54 years old
  • 68.2% earn more than $50,000 a year
  • 78.6% attended college
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