The FREE STUDY shows that 6.8% of the average U.S. newspaper audience is planning to remodel their home as opposed to the general U.S. market average of 4.8%. After newspapers, the next media used by these consumers is direct mail (5.9%), followed by outdoor advertising (5.8%) and then radio (5.5%).
The same FREE STUDY reveals the demographic profile of the U.S. "Home Remodeler," includes:
- 60.2% are 25-54 years old
- 68.2% earn more than $50,000 a year
- 78.6% attended college