E&P offers free Web site audience measurement p.12

By: Editorial Staff More than 100 media companies have signed up for a free survey analyzing Web site user demographics, user reaction to content, and purchasing behaviors. Editor & Publish-er, in conjunction with New York-based Real Media, is offering this research in an effort to aid media companies in becoming successful online businesses.
Web user analysis is one of the crucial elements in developing a profitable online service for media companies, according to an E&P Research Report on Interactive Media that will be released in February.
"We are offering these free confidential studies for media Web sites to help them improve their advertising, sales, and user growth," says Colin Phillips, publisher of the Editor & Publisher Co. "We can handle a few more Web site analyses and are interested in working with qualified media companies."
Qualified sites are those operated by newspapers, magazines, radio, and television companies offering news information to consumers. This industry study will measure demographics, content evaluation, and purchasing behavior on the participating sites. The study begins in early February. Web site executives can learn more or sign up to participate by contacting Adrienne Miller at adriennem@mediainfo.com, or at (212) 675-4380, ext. 118.
"This survey has uncovered some remarkable information about media Web site profitability and growth of media online services," says Phillips. "It provides the most comprehensive research to date on a variety of topics, including Web advertising, promotion, content, and technical issues at media sites."
The Editor & Publisher Co. publishes print and electronic periodicals and annual newspaper industry reference books. The company also operates the major new media industry trade shows ? Interactive Newspapers and the Online Classifieds Industry Symposium.
Real Media (www.realmedia.com) operates a network of more than 570 locally branded Web sites around
the world that delivers targeted audiences for advertisers. In addition, the company provides ad management technology and software for Web publishers worldwide.
?(Editor& Publisher Web Site: http://www.mediainfo. com) [Caption]
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