E&P PLANS SALES AND MARKETING CONFERENCE

By: Joe Nicholson Seminars Provided For Advertising, Marketing, Circulation





Editor & Publisher will launch an international sales and marketing conference next year featuring experts from inside and outside the industry. The new International Sales & Marketing Conference will be held May 9 to 12 at Loews Miami Beach Hotel in Miami Beach, Fla.



"We believe there is a strong global need for a quality conference that addresses the advertising, marketing, and circulation issues newspapers face as a result of new technologies and new ways of publishing," said Mark A. Dacey, president of Adweek Magazines, the group that includes E&P and its sibling Adweek, Brandweek, and Mediaweek magazines. E&P was purchased last year by BPI Communications, which is a unit of VNU Business Media.



The conference will have separate seminars for advertising, marketing, and circulation executives, said Marsha A. Stoltman, vice president and general manager, E&P Conferences, a division of Adweek Conferences.



Other newspaper marketing conferences will be held next year, one by the International Newspaper Marketing Association in May and the other by the Newspaper Association of America in July.







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