'E&P' Podcast: Secrets of Boosting Web Traffic Revealed!

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By: E&P Staff This week in our regular audio/podcast feature, we offer a special look at the cover story in our new January issue (which is on its way to readers in print and posted on this site now for subscribers).

The article takes a look at the new focus on pumping up page views on the Web, partly through what is known as SEO: search engine optimization. It also probes the mysteries of how traffic is counted by different companies, and offers the first full explanation of how the most common "panel-based" system operates. The piece is titled ?The New Math? and the writer, Jennifer Saba, chats with E&P Editor Greg Mitchell in this audio/podcast report.

You can listen or download here.

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