E&P's new Online Buyers Guide p.10

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By: Editorial Staff Afree Online Buyers Guide service for executives in the print and online news industries has been launched by Editor & Publisher Co.
Information on more than 2,000 vendors serving the newspaper industry can be accessed at www.mediainfo.com/buyersguide.htm. Users can find products and services by searching according to general service type, specific service type, key words, company names, and geographic locations.
"The newspaper industry has relied on the annual E&P International Year Book for this kind of data since it was first published in 1924," says Colin Phillips, publisher of Editor & Publisher. "As newspapers began to rely on our Web site, www.mediainfo.com, for industry news and information, users asked for a more convenient, searchable, online version of that data to simplify the process of finding needed products and services."
Buyers Guide listings include company names and addresses, key personnel, phone and fax numbers, e-mail addresses, and Web site URLs. Companies also have the option of adding their logos and promotional copy as well as creating direct links to their e-mail addresses and Web sites. Rates for advertising options beyond the free basic Web page begin at $100.
"Every company listing includes a basic Web page, so this service makes it possible for even the smallest vendors to have a Web presence," says Dennis O'Neill, E&P vice president of advertising and sales.
The Editor & Publisher Co. is a 114-year-old, family-owned company that publishes print and electronic periodicals and annual newspaper industry reference books. The company also operates the major industry trade shows, Interactive Newspapers, and the Online Classified Industry Symposium.
Pedmounts take away individual marketing at
the point of sale. ? If we don't stop this here, newspapers all over the country will face the same problem.
?( Editor & Publisher Web Site: http://www.mediainfo. com ) [caption]
?(copyright: Editor & Publisher January 23, 1999) [Caption]

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