Following last week's referendum and the resulting resignation of David Cameron, national newspapers saw large increases in circulation over the course of the weekend with an average uplift of seven per cent on expected sales of Saturday editions. The increased audience was also reflected by a swell in online traffic figures as people turned to newspapers' content to stay up-to-date with rolling blogs and deeper analysis on the implications of Brexit.
The Times' Saturday edition sold an additional 100,000 copies (+18% week on week) making it its biggest selling paper of the year, while on Friday (24 June), the London Evening Standard's circulation exceeded the million mark for the first time. It was the paper's best Friday and Monday (27 June) performance since it became a free title.
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