European Publishers See Modest Gains From Platform Subscription Services

Posted Tuesday, February 18, 2020 11:00 am

Lucinda Southern | Digiday

Facebook, Google and Apple now have more ways to drive subscriptions, but in Europe at least, the impact is still negligible.

In the last 12 months, platforms Facebook and Apple have released more subscription services, like Apple News+ and subscriber registration through Facebook’s fast-loading Instant Articles format, giving subscriber bumps to certain publishers.

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European Publishers See Modest Gains From Platform Subscription Services

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