Tap National Geographic’s Snapchat Discover channel and you’ll find plenty of videos about wild animals and exotic environments — all shot on location. It used to be that when National Geographic sent producers and photographers to shoot this content, they only had to think horizontally.
With Snapchat Discover becoming an increasingly vital part of Nat Geo’s video and social strategy, that is no longer the case. The Snapchat directive comes from the top: Producers on Nat Geo’s 15-person digital video team, as well as any freelancers hired for specific projects, are now shooting videos with the understanding that the footage might be used either horizontally or vertically.
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