Even With a Key Advantage Removed, Google’s AMP Likely to Stay in Publishers’ Mobile Product Plans

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Much as some would like to, publishers just can’t quit AMP.

Last month, Google Search shared a timeline for the end of an important chapter in many publishers’ move from desktop- to mobile-first. Starting in May 2021, any page that meets Google’s new page experience standards and Google’s news guidelines will be eligible for inclusion in the platform’s mobile top stories carousel...

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