By: Randy Dotinga Sometimes an evergreen story can turn on you.
Just ask
The San Diego Union-Tribune, which ran a nice feature on a toymaker on June 11 without knowing that he had died a week earlier. In a small obituary buried in the B section the next day, the
U-T acknowledged that the body of the 65-year-old toymaker had been discovered at his workshop on June 7. He had been dead, apparently from natural causes, for several days.
Keeping a story in the can too long is risky, of course, and this sort of thing has happened before. In her book "And So It Goes," former TV news anchor Linda Ellerbee tells the story of how the NBC show "Overnight" once ran a timeless story that had been on the "hold" shelf for a while.
Oops. The station that submitted the story called to say the reporter had died six weeks earlier. "They just thought we'd like to know," Ellerbee said.
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