EVERSTREAM PROVIDES AUDIO TO BELO

By: Staff Reports Audio News, Music To Appear On Belo's Web Sites



Belo Interactive announced Tuesday a deal to add everstream's digital
network to Belo's television and newspaper Web sites.


Cleveland-based everstream will create a locally branded tuner that
carries multiple music channels for each Belo site. Music genres featured
on everstream cover the gamut, including alternative, Christian, and
world music. Included in the everstream network are audio commercials
that synchronize with visual ads.



Everstream currently has more than 200 newspaper affiliates. Newspaper
Web sites from chains such as McClatchy, Scripps, Knight Ridder, and
the New York Times Co. use the everstream network for audio content.


Belo Interactive is made up of online operations for Belo's 18
television stations and eight daily newspapers.






~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Staff Reports



(c) Copyright 2000, Editor & Publisher