Everyone Loves Push Alerts, But There Are Problems. Like: What If Readers Don’t Actually Open Them?

Posted Thursday, October 12, 2017 9:30 am

Laura Hazard Owen | Nieman Lab

How many push alerts is too many? What are the biggest challenges for news organizations sending out alerts? What happens if readers don’t even click through?

Upcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab takes a look at how news organizations are sending out push notifications.

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Everyone Loves Push Alerts, But There Are Problems. Like: What If Readers Don’t Actually Open Them?

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