Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

By: Press Release | NDX

CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (ABC) and sublicense ABC’s “paragraph 3” digital and print U.S. newspaper circulation data. This service will include both top-line and zip code level data and be delivered through NDX’s STUDIO online user interface.


One important goal of this multi-year agreement is to simplify the process for new advertisers to join ABC and gain access to its data services. For NDX subscribers that are currently licensed to receive ABC paragraph 3 data, the data will integrate seamlessly into their NDX SOURCE database to make for easy side by side comparison and trend analysis. NDX will also be able to provide their current and new subscribers with ABC’s Consolidated Media Reports (CMR) for selective markets. “ABC is doing a great job of collecting information that advertisers need to make media mix decisions, and we are very pleased to be partnering with ABC to help insure that information gets to decision makers as efficiently as possible,” said Mark Hawley, NDX’s Chief Executive Officer.


ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more about ABC, visit www.accessabc.com. For information about ABC's digital media auditing services, visit www.accessabc.com/services/abci.htm.


NDX is a new technology company designed to give advertising agencies and advertisers access to aggregated information necessary to make marketing decisions. Using next generation technology, NDX is the industry’s largest, most comprehensive and up-to-date archive of newspaper product and distribution information. Clients use NDX’s leading edge SOURCE database to improve the efficiency, depth of coverage, and timeliness of critical publisher advertising data. To learn more about NDX, visit www.ndxus.com.