By: Jennifer Saba The average time spent per person at the NYTimes.com dropped by six minutes in March 2009 compared to the same period a year ago. The NYTimes.com has some company: The Wall Street Journal lost more than five minutes March 2009. So did Politico.
In fact, just over half of the top 30 newspaper Web sites (ranked by uniques) experienced declines in the average time spent per person.
The data is from Nielsen Online, which measures the top 30 Web sites by monthly uniques. Nielsen defines time spent as the average time spent per person at a site during the month.
Meanwhile, USAToday.com increased the average time spent per person by more than six minutes.
The Atlanta Journal-Constitution grew its average time spent by 9 minutes to 20 minutes and 43 seconds in March. Newsday's time spent more than doubled: It was up to eight minutes and 22 seconds in March compared to nearly four minutes in March 2007. Tampa.com increased by more than seven minutes to 13 minutes and 44 seconds.
There are many reasons why the average time spent per person can vary including news events or even the number of visitors. A big spike in uniques -- more people attracted to the site -- could account for a lower time spent average.
Below is the list for the top 30 newspapers ranked by uniques in March provided by Nielsen Online (owned by E&P's parent company).
Newspaper Web site -- March '09 (hour:minute:second) -- March '08NYTimes.com -- 0:31:12 -- 0:37:14
USATODAY.com -- 0:17:55 -- 0:11:26
washingtonpost.com -- 0:15:58 -- 0:16:14
Wall Street Journal Online -- 0:09:34 -- 0:14:49
LA Times -- 0:06:57 -- 0:07:38
Boston.com -- 0:15:23 -- 0:11:40
Daily News Online Edition -- 0:05:51 -- 0:08:36
Chicago Tribune -- 0:08:38 -- 0:07:16
SFGate.com/San Francisco Chronicle -- 0:12:24 -- 0:10:13
New York Post -- 0:10:33 -- 0:08:49
DallasNews.com - The Dallas Morning News -- 0:04:05 -- 0:04:51
The Houston Chronicle -- 0:22:23 -- 0:28:40
Newsday -- 0:08:22 -- 0:03:52
Atlanta Journal-Constitution -- 0:20:43 -- 0:11:23
Politico -- 0:10:04 -- 0:15:11
Chicago Sun-Times -- 0:06:55 -- 0:11:04
MiamiHerald.com -- 0:02:41 -- 0:03:10
Star Tribune -- 0:32:34 -- 0:33:02
The Seattle Times -- 0:07:06 -- 0:11:34
International Herald Tribune -- 0:04:30 -- 0:02:47
NJ.com -- 0:07:38 -- 0:11:31
Orlando Sentinel -- 0:07:57 -- 0:04:19
Azcentral.com -- 0:10:25 -- 0:13:23
The Washington Times -- 0:04:32 -- 0:04:39
The News & Observer -- 0:10:00 -- 0:07:18
tampabay.com -- 0:13:44 -- 0:06:19
Cleveland.com -- 0:07:24 -- 0:10:36
MercuryNews.com -- 0:04:41 -- 0:05:06
KansasCity.com -- 0:06:06 -- 0:05:30
MLive.com -- 0:10:44 -- 0:09:22
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