EXCLUSIVE: Traffic Report on Top 30 Web Sites for July

By: E&P Staff The New York Times again tops newspaper Web sites in terms of traffic for July, according to the latest data from Nielsen//Net Ratings. Compared to June, NYT.com's unique audience rose to 14,149,000 from 12,535,000. All the papers that made the top five slots in July experienced growth in traffic when compared to June data.

Some newspapers that made the July list that didn't in June: The San Diego Union-Tribune, the Star Tribune in Minneapolis, MercuryNews.com (San Jose Mercury News), MiamiHerald.com, and KansasCity.com (Kansas City Star).

Out of the top 30 ranked papers, readers of NYT.com spent the most amount of time per person, an average of 27 minutes for the month of July. AZCentral.com (Arizona Republic) and the Atlanta Journal Constitution are the No. 2 and No. 3 sites for time spent per person, an average of 24 minutes and 23 minutes respectively.

Below is the list of the top 30 newspaper Web sites for July from Nielsen//NetRatings (owned by E&P's parent, the Nielsen Co.).

Brand or Channel, Unique Audience (000), Time per Person (hh:mm:ss)


NYTimes.com -- 14,149 -- 0:27:21
USATODAY.com -- 10,611 -- 0:11:48
washingtonpost.com -- 9,157 -- 0:17:55
LA Times -- 5,267 -- 0:08:26
Wall Street Journal Online -- 4,487 -- 0:12:17

Boston.com -- 4,029 -- 0:18:37
New York Post -- 3,952 -- 0:09:00
The Houston Chronicle -- 3,638 -- 0:14:20
SFGate.com/San Francisco Chronicle -- 3,592 -- 0:12:17
Chicago Tribune -- 3,207 -- 0:15:55

Newsday -- 2,664 -- 0:03:30
Chicago Sun-Times -- 2,615 -- 0:06:32
Daily News Online Edition -- 2,586 -- 0:05:04
Atlanta Journal-Constitution -- 2,428 -- 0:23:09
International Herald Tribune -- 2,413 -- 0:01:48
Azcentral.com -- 2,337 -- 0:24:05

DallasNews.com - The Dallas Morning News -- 2,068 -- 0:03:29
The San Diego Union-Tribune -- 1,952 -- 0:04:43
Philly.com -- 1,650 -- 0:06:59
Star Tribune -- 1,568 -- 0:22:36
The Seattle Times -- 1,552 -- 0:08:37
MercuryNews.com -- 1,504 -- 0:04:32

Ottaway Newspapers* -- 1,484 -- 0:06:13
Sun-Sentinel -- 1,460 -- 0:10:37
MiamiHerald.com -- 1,425 -- 0:09:11
KansasCity.com -- 1,371 -- 0:03:58
Seattle Post-Intelligencer -- 1,310 -- 0:13:26
NJ.com -- 1,297 -- 0:08:21

The Washington Times -- 1,212 -- 0:02:50
Detroit Free Press -- 1,148 -- 0:07:03

*Includes six papers that Ottaway sold earlier in the year.