By: Jennifer Saba The Washington Post edged up in the Web site rankings as the second most-visited Web site in September with about 9 million monthly uniques. The New York Times topped the list of 30 newspapers with 14.6 million unique monthly visitors.
USAToday.com switched places with the Post site, at #3.
The data, compiled by Nielsen Online (owned by E&P's parent, the Nielsen Co.), is a custom-made list. While audience data varies according to measurement firms, the Nielsen information serves as one guidepost to the traffic patterns of the top newspapers in the country.
A handful of papers' Web sites that were not on the list in August made the cut in September: The Village Voice, The Sun of Baltimore, KansasCity.com, Ottaway Newspapers, The Washington Times, the Detroit Free Press, and the St. Louis Post-Dispatch.
While more people spent time with the New York Times out of the top 30 listed -- an average of 36 minutes in September -- the Arizona Republic and Minneapolis Star Tribune made good showings. Visitors spent a monthly average of more than 27 minutes with each site.
Below is the complete list from Nielsen Online for the month of September.
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Brand or Channel -- Unique Audience (000) -- Time Per Person (hh:mm:ss)
NYTimes.com -- 14,666 -- 0:36:11
washingtonpost.com -- 9,081 -- 0:16:00
USATODAY.com -- 8,590 -- 0:16:31
LA Times -- 4,971 -- 0:08:02
Wall Street Journal Online -- 4,662 -- 0:15:42
SFGate.com/San Francisco Chronicle -- 4,349 -- 0:09:36
Boston.com -- 3,887 -- 0:13:27
Chicago Tribune -- 3,115 -- 0:08:41
Daily News Online Edition -- 2,841 -- 0:06:02
Newsday -- 2,703 -- 0:08:15
New York Post -- 2,437 -- 0:13:18
The Houston Chronicle -- 2,250 -- 0:19:52
Chicago Sun-Times -- 2,240 -- 0:07:37
Village Voice -- 1,997 -- 0:03:49
Atlanta Journal-Constitution -- 1,915 -- 0:16:40
The Seattle Times -- 1,847 -- 0:11:04
Azcentral.com -- 1,790 -- 0:27:38
Seattle Post-Intelligencer -- 1,765 -- 0:08:39
DallasNews.com - The Dallas Morning News -- 1,760 -- 0:06:24
Sun-Sentinel -- 1,742 -- 0:06:16
Baltimore Sun -- 1,649 -- 0:07:08
The San Diego Union-Tribune -- 1,571 -- 0:05:10
Star Tribune -- 1,423 -- 0:27:49
KansasCity.com -- 1,414 -- 0:06:26
Ottaway Newspapers -- 1,359 -- 0:05:16
The Washington Times -- 1,356 -- 0:02:23
Philly.com -- 1,347 -- 0:08:19
Detroit Free Press -- 1,230 -- 0:15:09
NJ.com -- 1,226 -- 0:10:44
St. Louis Post Dispatch -- 1,203 -- 0:18:47
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