Facebook Drives Massive New Surge Of Traffic To Publishers

By: Charlie Warzel | BuzzFeed

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content.

According to data from the BuzzFeed Network — a collection of sites including more than 200 publishers such as The Huffington Post, TMZ, The Onion, and Slate, with more than 300 million users each month — traffic from Facebook referrals to partner network sites are up 69% from August to October of this year.