Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017

By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues, according to a newly revised forecast from eMarketer.   While the researcher expects Google to remain the leader in mobile through 2017, Facebook’s share is growing at a higher rate, and the gap is expected to narrow slightly over the next several years.   Facebook will narrow the divide in overall digital spending, growing its market share from 13.2% in 2015 to 16.1% in 2017, eMarketer expects.