Publishers have embraced fast-loading Facebook Instant Articles, but a common gripe is that are hard to monetize, especially with native advertising.
Publishers will soon have greater ability to run native ads in Facebook Instant Articles. Ad tech company Polar is extending support for its platform to Instant Articles, which will enable its clients — among them The Washington Post, The Huffington Post and Slate — to run native ads in their articles there, just as they do with display ads.
Comments
No comments on this item Please log in to comment by clicking here