Facebook Instant Articles Just Don’t Add Up for Publishers

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Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify’s catalogue.

 

Now here’s what Facebook is guaranteeing a variety of publishers, including the New York Times, Buzzfeed, and the Atlantic, who are posting articles in its new “instant articles” feature: $0.

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