Facebook Is Making Its Cross-Device Atlas Data Available To More Advertisers

Posted Tuesday, March 7, 2017 2:00 pm

Anthony Ha | TechCrunch

Facebook changing the way it offers the cross-device ad measurement capabilities of its Atlas platform.

The company relaunched the current version of Atlas in 2014 with a focus on what it calls “people-based marketing” — namely, the ability for advertisers to track users across devices.

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Facebook Is Making Its Cross-Device Atlas Data Available To More Advertisers

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