Facebook has begun loosening rules that prohibit publishers from posting overly commercial videos without paying Facebook to promote it, according to top publishing sources who are working with the social network on the policy change.
Videos that advertisers pay to produce or sponsor are technically not allowed to appear as organic content on the social network. Facebook has been known to remove clips from publishers that feature brands — either those that the publisher has made on behalf of the brand or editorial videos that contain overt product placement.
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