Facebook Offers Brands In-App Ads

Posted Wednesday, June 6, 2018 9:26 am

Gavin O'Malley | MediaPost

Facebook is bringing bidding to in-app ads, the company is expected to announce on Wednesday. Now, members of Facebook’s Audience Network can bid into auctions for publishers that manage app monetization in house.

For publishers managing app monetization externally, Facebook is partnering with MoPub, Fyber and MAX.

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Facebook Offers Brands In-App Ads

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