Facebook Slams the Door on Political Campaigns

Posted Monday, November 17, 2014 9:40 am

By: Jon Ward | Yahoo! News

WASHINGTON — Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material.

But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.

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Facebook Slams the Door on Political Campaigns

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