Facebook Tests Multiple Brands in a Single Ad Unit


Brand collaborations are hot, and Facebook wants to do some matchmaking of its own.

Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. Cameron Mills, who works in growth at e-commerce company Brandless, flagged the new ad to Digiday in this screenshot...

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