Facebook to Pay Internet Stars for Live Video

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Jon Paul Piques gained social-media fame posting bawdy six-second videos on Vine. In April, however, he used Facebook to live-stream a behind-the-scenes look at Playboy.

He had a big incentive: Facebook Inc. is paying Mr. Piques up to $119,000 to use its new Facebook Live streaming service at least five times a month through September.

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