Facebook Tries to Prove Instant Articles Beat Mobile Web

Posted Thursday, July 20, 2017 7:55 am

Josh Constine | Tech Crunch

One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format.

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Facebook Tries to Prove Instant Articles Beat Mobile Web

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