Facebook, Twitter, Other Social Media are Brain Candy, Study Says

By: Deborah Netburn | Los Angeles Times

Researchers at Harvard have gotten to the bottom of why so many of us are compelled to share our every thought, movement, like and want through mediums like Twitter, Facebook, Foursquare, Instagram and Pinterest.

In a series of experiments, the researchers found that the act of disclosing information about oneself activates the same sensation of pleasure in the brain that we get from eating food, getting money or having sex.