Facebook Video Ad Viewability Rates Are as Low as 20 Percent, Agencies Say

Posted Monday, June 26, 2017 11:15 am

Jessica Davies | Digiday

Facebook’s metrics woes may be far from over.

After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers.

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Facebook Video Ad Viewability Rates Are as Low as 20 Percent, Agencies Say

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