Facebook Will Cut Off Access to Third Party Data for Ad Targeting

Posted Thursday, March 29, 2018 7:52 am

Taylor Hatmaker | TechCrunch

In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers.

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Facebook Will Cut Off Access to Third Party Data for Ad Targeting

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