Do the benefits of allowing social platforms to host your journalism outweigh the disadvantages? Most publishers, however reluctantly, will say yes and adopt the “we are where we are” argument. Others put a more positive spin on things, maintaining that publishers should go where their audience is, share what advertising revenue is available and trust that they can turn passing interest into loyal (paying) readership.
Yet could it be that the short-term high from socially distributed content – greater reach – inevitably gives way to symptoms of dependency: loss of control and financial damage?
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