Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties.

The launch raises questions about the future of links across Facebook, and whether the company will begin to change the way it directs traffic to websites outside of its service. Some publishers suggest Facebook’s news feed algorithms might begin to prioritize Instant Articles over links to other sites.