When severe weather passed through the Atlanta area early this month, Brad Nitz, a meteorologist for a local television station, WSB-TV, fed viewers live video updates on the station’s website, as he has done for years.
But then he did something new: He turned away from the television camera and addressed an iPhone that was streaming him live — on Facebook. And the station’s social media manager, Jonathan Anker, watched this new Facebook audience swell.
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