Facebook's Traffic to Top Publishers Fell 32 Percent Since January

Posted Monday, November 9, 2015 7:48 am

Lucia Moses | Digiday

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.

Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by their reliance on Facebook) plunged 32 percent from January to October, according to SimpleReach, a distribution analytics company.

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Facebook's Traffic to Top Publishers Fell 32 Percent Since January

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