Facebook's Turned to TV to Boost Facebook Live

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Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV, becoming a major advertiser there in the process.

Last month, the company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times, and it wasn’t exactly airing them between infomercials.

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