When I started researching distributed content, I had the sneaking suspicion that, to some extent, this was the proverbial straw that breaks the camel’s back.
Not in the sense of distributed content being (as it has been said) the “end of publishing as we know it”, but rather that the arrival of extreme content fragmentation is the event that the media industry needed in order to finally start seriously questioning some easy assumptions about publishing: digital vs. “traditional” media, aggregation vs. curation, brand identity, metrics of engagement, not to mention a long overdue look at the differences between editorial vision and business acumen.
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