FCC Hearing Reviews Recommendation for Shifting Federal Government Advertising to Local Media

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By: Newspaper Association of America

The Federal Communications Commission held a field hearing in Arizona on Oct. 3 concerning "Information Needs of Communities: The Changing Media Landscape in a Broadband Age." Issued in June, this staff-level report outlines recommendations for strengthening news and information-gathering to meet the needs of local communities. One of the report’s recommendations calls on the federal government to consider "targeting existing federal advertising spending to local news media." The federal government spends nearly $1 billion on advertising (e.g., Department of Defense, U.S. Postal Service, Center for Disease Control), according to the report. To date, there has been a government bias towards national media, particularly network television.































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