Featuring More Female Sources Could Increase Your Audience Engagement, Research Suggests

Posted Tuesday, April 30, 2019 10:30 am

Shari Graydon | Poynter

What would happen if news media struggling to survive applied the productivity mantra “What gets measured gets done” to the sources they quote?

Business research, Hollywood sales data and anecdotal evidence from the news industry itself all suggest it’s worth a try.

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Featuring More Female Sources Could Increase Your Audience Engagement, Research Suggests

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