Federal Trade Commission Will Put Native Advertising Under the Microscope Wednesday

By: Rick Edmonds | Poynter

I am wondering these days whether native advertising is truly a breakthrough format and has financial legs to underwrite a volume of quality digital journalism. But the Federal Trade Commission has a narrower focus for its one-day workshop in Washington Wednesday: are consumers being confused and potentially misled?

This is a staff-led information gathering session. FTC commissioners may attend but most likely will not. There will be no on-the-spot action or even findings.