Feeding a habit is much easier than breaking one.
Consider the morning news habit. We wake up, reach for our smartphones before even getting out of bed, and check to see what’s happening in the world. Whereas once that was a printed newspaper or morning TV, now it’s push alerts, Facebook posts, Twitter feeds and destination news sites. The technology has changed, but our habit remains.
News organizations working to attract and keep audiences (that’s pretty much all of us, right?) can increase their traffic overall by publishing for the morning habit — posting stories ahead of the spike.
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