By: E&P Staff Julie Stav, who created the first Spanish-language personal finance magazine with Tu Dinero, is partnering with ImpreMedia to provide content for the big Spanish-language publisher's newspapers and Web sites.
The agreement coincides with the launch in June of Tu Dinero Online. ImpreMedia will deliver Tu Dinero Online's branded content to under the name of "Tu Dinero con Julie Stav".
Content from Tu Dinero will appear in the following ImpreMedia print publications and related Web sites, including La Opinion in Los Angeles; El Diario La Prensa in New York City; and La Raza weekly in Chicago.
"It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market," said Monica Lozano, senior vice president of ImpreMedia and publisher and CEO of La Opinion. " It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats."
Tu Dinero Online will be "a virtual classroom" to "connect with Hispanics at all stages of their financial journeys," ImpreMedia said.
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