Financial Times Appoints Tom Betts as First Chief Data Officer

Tom Betts has been appointed chief data officer (CDO) for The Financial Times. Betts will become the first CDO to join the FT executive board, which oversees the company’s global strategy and performance.   In this new role, Betts will oversee the strategic use of customer data and research across the organisation. He will help identify growth opportunities as well as experimenting and testing new ideas with the aim of building audiences and revenues. Since joining the FT in 2009, Tom and his team have spearheaded the use of data to improve business performance, allowing the FT to deliver better services and tools for both readers and advertisers.