Ten years ago at a media investment conference in New York I was asked if print newspapers would still be around in 10 years as a significant format. Digital delivery was developing fast, with the disruptors, led by Google and Facebook, seizing share of audience at an accelerating pace. White flags were being readied to hoist above many traditional print mastheads. I replied: “Yes, for sure,” and was greeted with scepticism by the analysts who had studied the downward charts in print circulation and advertising, extended the trends to zero and placed me in the camp of the ‘flat earthers’ who didn’t ‘get’ the world of change and pain being visited on established titles.
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