Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

By: Minal Bopaiah | Subscription Site Central

Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.

eMarketer now expects US mobile advertising spending to reach $9.60 billion by the end of this year, up 120.0% from $4.36 billion from 2012. Spending on ads served to desktops and laptops is expected to grow just 1.69% to $32.98, down from 6.60% growth last year.

While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how effective social media is for paid content sales.

And more so, whether advertising on social media is ever worth the time and money.


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