By: Press Release | FT
The
Financial Times launches on Flipboard today, combining its authoritative and award-winning
FT journalism with Flipboard’s unique and personalized reading experience. Flipboard users across all Android and iOS devices will now have access to a broad range of
FT content, including news, commentary, analysis, blogs and video.
The launch marks the latest development in the
FT’s successful digital strategy of offering its content across an array of devices and platforms with a single login and subscription. Mobile delivers a highly engaged audience and is an increasingly important channel for the
FT, driving a third of all FT.com traffic and 15% of new digital subscriptions.
Rob Grimshaw, managing director of FT.com, said: “The
Financial Times' launch on Flipboard builds on the success and popularity of our growing suite of mobile products, including the recently redesigned
FT Web App, offering readers an important new channel to access
FT journalism and strengthening our presence on Android, the largest smartphone operating system in the world. Full-page advertisements provide yet another opportunity for our clients to reach the
FT’s powerful, international and increasingly mobile audience."
Josh Quittner, editorial director of Flipboard, commented: “We are honored to be working with one of the most respected news sources in the world of business. It's essential for people who follow financial and economic news to have real-time access from anywhere. Now
Financial Times subscribers can enjoy full access to the content via Flipboard too."
FT.com subscribers get full, unlimited access to the latest
FT content on Flipboard. All Flipboard users are able to access
FT blogs and videos.
Credit Suisse will provide full-page advertisements within
FT content on Flipboard from launch through June 30.
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