Financial Times Weighs in on Web vs. Native App Debate, How Technology Has Shaped its Own Digital Strategy

By: Graham Hinchly | INMA

Native apps, Web apps, HTML5, responsive design — the media industry’s transition from print to digital is full of terminology and technical choices. The engineering manager at FT Labs, an emerging Web technologies division of the Financial Times, explains the pros and cons of each and how FT has found its way.

The Financial Times’ award-winning Web app shook up the news industry when it was launched 2011, quickly becoming a case study for the benefits of distributing content solely using the Web, rather than relying on native apps.